You are here:

Our mission and goals

We consider ourselves to be reliable optimists. Grounded in reality but not afraid to dream big.

To accelerate the transition to electric mobility

That's our mission

We need to rapidly reduce global greenhouse gas (GHG) emissions in order to prevent severe climate change. Transport represents almost a quarter of Europe's greenhouse gas emissions. You don’t have to be a Nobel laureate to put one and one together and conclude that the sooner society switches to driving on renewable electricity, the sooner we can curb the climate crisis. That’s where we come in.

Fast charging is key to making electric driving reliable, convenient and pleasant. In fact, its emergence is an important reason for electric driving becoming mainstream in much of Europe. We’re proud to say that we were the first to build and operate much of the fast charging infrastructure you see along European roads today. Right now, we’re on pace to make our award winning charging experience available to millions of drivers, making it much easier for them to switch to electric driving.

That said, even an electric revolution is built one person at a time. Every new EV driver matters. Every fast charging session matters.

That’s why our mission statement is not a paper plane. To us, it's a constant reminder of what it takes to change the world.

Our purpose

Our purpose is to inspire everyone to switch to electric driving to help curb the climate crisis.

For individual drivers to join our mission and collectively achieve critical mass, they need to be inspired. That’s why we build beautiful charging stations, and why we spend countless hours designing the easiest drive through layout and the best charging experience.

Our belief

We believe that when charging is truly hassle free, the electric revolution will really take off.

We want people to completely trust that they’ll be able to drive their electric car anywhere they want to go; to know that there are enough charging points along the way and that they work smoothly. Because that’s when the peace of mind can set in. That’s when the need to charge your car - just like fueling it - becomes almost an afterthought.